background of the study about social media marketing

There have not been a lot of research focusing on the impact of social media marketing on these platforms on consumer buying behaviors. Many argue that its deal with Google 2010, which consisted of a $900 million, three-year advertising agreement, overloaded the site with ads and made it difficult to use. Social media is all in the name of interactive communication. Thesis: S.M. Once you have identified the question, you can begin to gather data. The proposed framework includes four dimensions: messaging/projecting, monitoring, assessing, and responding. persons attitude and behavior, especially to the students. This is why typical websites and blogs do not get included in the world of social media. Over 70% of adults use a given type of social media platform. networking can negatively affect their grades or hamper their journeys to their For those who choose to follow Gemz on Facebook, posts from the company will show in their newsfeed. They can provide valuable insights into things like marketing strategies, product development, and competitive analysis. There are many people arguing if social media can help the people's life easy or it just making person's attitude and behavior, especially to the students. Facebook started as a social media site exclusive to Harvard students, although it quickly spread to the rest of the Ivy League, as well as Stanford and MIT. BACKGROUND OF THE STUDY. These cookies do not store any personal information. You need to track and analyze your results to determine what is and isnt working, so you can make changes and improve your results. Currently, it has 1 billion active users, which makes it the sixth most popular social media platform in the world. 1.3.2. The best way for a brand to grow nowadays is Social Media Marketing so I think its very much essential for brands to go for digital marketing which will increase their awareness and elevate its sales, I was having a fight with my friend about when Facebook was invented and it turns out Im right! iseodigitalcontent iSEO Digital Content Integration ISDCI Management Services SEO + UIUX, Project Management, Business System, ISO Certifications and Organizational Development Consultant/ Trainer/ Coach/ Specialist/ Creator/ Writer Competency Brief: > Multi-occupational, cross-functional and diverse industry Leadership, Consulting . The various social platforms have evolved to an extent that they offer great networking, advertising, and social media marketing opportunities, but more than that, they allow companies to build a community that is invested in their brand through the sharing of relevant and engaging content. This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the workforce trends definition that they shared and/or collect in stevehacks.com. The History of Social Media & Social Media Marketing. I used it in an essay in my ELA class! Thank you for sharing the History of Social Networking I never knew this before until you come up with this article, This is the most stupid reply I have read in my life, yes am social How old is the United States of America? A few months after its launch, Friendster had over 3 million users, and this number continued to grow, eventually reaching over one hundred million. Creating a social media strategy There's a lot of steps that go into creating a social media strategy like building an ideal customer profile, identifying buyer personas, and doing a competitor analysis. Students prefer to chat with friends for hours, and this to promote their brand, improve revenue, and drive web traffic. What is an example of social media marketing? Each social network offers different advantages when marketing. Social Media Marketing in a Small Business: A Case Study. It's a fast-paced place to share quick morsels of information, and it is a good place for Gemz to start. platforms to upload their resumes, connect with professionals, and apply for jobs. LinkedIn was one of the first social media sites in history. in Management Studies, Massachusetts Institute of Technology, Sloan School of Management, May, 2020 Cataloged from the official PDF of thesis. Instagram raked in a little more than $20 billion in ad revenue during 2019. SEO Account Manager 61)." For most of us, we can spot social media when we see it, but we should work to be a bit more specific. Follow our LinkedIn page to keep an eye on all our company updates. New companies will emerge, and, as peoples preferences change, old ones will die or merge into something else, rewriting the history of social media as they do. Warning: session_start(): Session cannot be started after headers have already been sent in /usr/www/users/ubuinrptnf/wp-content/plugins/ubu-core/ubu-core.php on line 48. resulting in a potential loss of profit. The one that stands out to me was back in 2013 when they created what I still believe to be one of the best Instagram marketing campaigns to date. These pages are linked to the company page and are designed to feature niche services. The general objective of this study is to investigate the influence of social media on moral behaviour among teenagers in Orhuwhorun community, Delta state. Background Social media plays a vital role in marketing and creating relationships with customers. LiveJournals blog posts are often seen as a precursor to Facebooks status updates. To study the impact of social media on their moral behaviour. Background to the study Social media is a platform which enables interaction, collaboration and the sharing of content. Nice Article! Business case studies typically focus on a particular business situation or problem. What They Did Right - Piggybacked on the popularity of a post-pandemic trend. but really this helped for a school project, Although it is impossible to know what the future of social media holds, it is clear that it will continue.. Unfortunately, many small businesses struggle to use social media and have no strategy going into it. They did eventually change this to 280 characters in 2017. Social media marketing is the process of using online platforms like Facebook, Twitter, and LinkedIn to build relationships and interact with potential and current customers. Instagram is also an excellent place for companies to do social media marketing and advertising. So many sentence run-ons, spelling mistakes, etc. It is also one of the first social networking sites to be funded by commercial advertising revenue, possibly setting the stage for future social media marketing endeavours. on YouTube are considered to be more utilized because they. Social media proves to be a powerful tool when it comes to growing your brand awareness. However, MySpace, despite its decline, continues to operate to this day. Lately, studies have found that using social media platforms can have a detrimental effect on the psychological health of its users. You might want to fix that. . Additionally, the emergence of blogging in the 1990s helped usher in the age of social media. Digital marketing is cost effective and have great commercial impact on the business. Launched in 2003, the site was initially regarded as MySpace for adults. It was launched amidst the COVID-19 pandemic and aimed to keep the audience engaged with the brand and convey the company's message about equality. LunarStorm closed down in August 2010 due to a lack of activity. Get Access Its named after the six degrees of separation theory, which states that everyone in the world is connected to everyone else by no more than six degrees of separation. various events, social networking sites is a serious jeopardize by students It currently generates over $40 billion a year in revenue, and it is considered as one of the most important tech companies in the entire world. It is often said that a long-term friendship or relationship is The method section details the study sample and the measurement scale used. 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So why is social media important in marketing and business? Grounded in the networking, representation, engagement theory, the purpose of this qualitative multiple case study was to explore social media marketing strategies business leaders use to increase customer engagement. When preparing a case study, it is important to be organized and concise. 5. Kieth? Social media marketing is the use of social platforms (such as Facebook or Instagram) to promote your products or services. All Rights Reserved. Internet & Social Media Marketing: Help & Review, Social Media Marketing Channels: Facebook, Twitter, and Pinterest, Psychological Research & Experimental Design, All Teacher Certification Test Prep Courses, Social Media Marketing: Definition & Examples, How to Choose a Social Media Channel for Marketing, Components of a Successful Social Media Strategy, How to Incorporate Social Media Into a Marketing Campaign, Branding and Brand Equity in Business Marketing, Measuring the Success of Social Media Marketing, IAAP CAP Exam Study Guide - Certified Administrative Professional, Communication Skills for Customer Service, Communication Skills for Managers & Supervisors, Social Media Marketing: Description & Strategy, Social Media Marketing Channels: Digital Video & Audio, Interactive & Social Media Marketing: Legal & Ethical Issues, Using Mobile Channels in Effective Marketing, Social Media Campaigns: Planning & Implementation, Social Media Strategy for Executives: Scenario & Application, Working Scholars Bringing Tuition-Free College to the Community. Compelling visuals Relatable to your target audience Different ways to deliver a social media marketing case study 3 winning social media marketing case study examples 1. Social media history is relatively short in terms of time, and while theres no doubt about its positives and negatives (just ask Dean McCrae), this doesnt make it any less exciting or influential. History Coooperative? Currently, LinkedIn has more than 575 million registered users, and its ranked number 285 on the Alexa Ranking for most-visited sites. It provided users with the opportunity to showcase their resums and connect with companies and other business-orientated individuals. A case study is an in-depth analysis of a particular situation or event. It builds brand loyalty and influences buying decisions along multiple points, from amplifying the reach of blogs to answering customer questions to adding incentives via coupon codes. Lets take a quick look at the history of social media and social media marketing, and the evolution that has led it to become the juggernaut that it is today. At stevehacks.com, accessible from stevehacks.com, one of our main priorities is the privacy of our visitors. Tags: digital marketing strategy, digital marketing tools, social media marketing, Nowadays, there are plenty of digital marketing tools to take advantage of, Take rest and respite in the style of yesteryear when you stay, As corporations continue to search for new and innovative ways to attract, WhatsApp:+27 67 428 2871support@ubuinternational.com. It was officially launched in 1997, and it lasted until about 2001. 10+ years of work experience with a focus on social media and content marketing, community engagement, strategic planning, brand management, and content creation and production.<br><br>Currently I'm the . overlay ads, skippable and non-skippable video ads, bumper ads, and sponsor ads. Silver Street, Lincoln, LN2 1DY lessons in math, English, science, history, and more. developed when people meet each other, spend time and share their Most users look for images that are different and useful. Social media has My integrated field of study has allowed me to gain experience in all aspects of the communications and marketing industries; in my interning and freelancing background, I have gained noteworthy . Candidates are expected to be autonomous and flexible. 60 lessons. Actively and frequently participating in social Plus, my educational background in communication arts and international communication management would be beneficial for the communication process and content understanding for the targeted group. In 2016, it was bought out by Time Inc., and in 2018 it was bought again by the Meredith Corporation. Many people like to link the history of social media to the growth in communications technology that has been occurring since the end of the 19th century. Launched on August 1, 2003, MySpace quickly became the largest social media site in the world, connecting millions of active users all over the world. MKT 3010 Review Sheet Ch. Social media marketing. Let's look at a few examples of what might work for different situations. <br><br>Starting the job in an . Mason-Dixon Line Companies promote their products & services through components of social media marketing tools such as Instagram, Twitter and Facebook. 2 The videos were popular, and as a result, Old Spices sales increased. Background of the Study Social media advertising creates an opportunity for businesses to grab the attention of larger market while simultaneously building a brand image to those 2.62 billion social media users all over the world (The Statistics Portal, 2017). Most importantly, be sure to explain the findings of the case study in a clear and concise manner. Social media has become an integral part of all of our lives. . Great Article! Another reason MySpace began to decline was its use of on-site ads to generate revenue. experiences. Unlike MySpace, LinkedIn has grown in leaps and bounds, boasting more than 500 million users today. It was bought out by YouthStream Media Networks in 1999 for $125 million, but it shut down just one year later. What validated this article? One example of a company using social media marketing effectively is Starbucks. Reading Time: 3 minutes Creating unique, high quality content with SEO in mind is important for your website. revenge tool for their enemies that causes cyberbullying. Abstract Purpose: The purpose of the research is to analyze the existing situation of Social Media adoption in SME of Khulna city based on restaurants. 1. Students neglect their Commenting on posts and always responding to comments will help Gemz grow its following. In 2004 Mark Zuckerberg launched Facebook, forever changing the face of the social media landscape. Back in just 2005, social media penetration in the U.S. was just 5 percent, and most of the rest of theinternetdidnt even know what it was. It is a place where you can transmit information about other people. Have you ever lost touch with a business acquaintance? In 2007, Facebook launched its standalone ad platform, paving the way for social media marketing and advertising. All of these channels offer the opportunity for user generated content. Each offers something different to a company like Gemz that is just beginning. However, after 2006, Facebook was available to anyone claiming to be above the age of 13, regardless of whether or not they had an affiliation with a university. Today, Twitter is so much more than just a microblogging site. Offering innovative features like customisable public profiles, and the ability to embed music and videos into posts, MySpace raced past Friendster to become the official go-to social media platform. Social networks also let you to communicate with your audience directly, by doing this you are making your brand more personable; breaking down the impression that your accounts are being run by corporate robots. However, as Facebook began to expand beyond its initial audience of just college students, MySpace began to decline, and Facebook replaced it as the top visited site in 2008. Introduction. In 2009 China launched a social media platform called Weibo. Instead, they are used to send individual messages between two people. After its launch and subsequent expansion, Facebook grew quickly, surpassing MySpace in 2008 as the most visited site in the world. When preparing a case study, there are a few key things to keep in mind. You also have the option to opt-out of these cookies. But this virtual way of communicating with each other does not lead With limited barrier to entry, small businesses are beginning to use social media as a means of marketing. First, it did not take place online, and second, telegrams do not contribute to any larger community or collective. The current marketing activities are carried out on social media platforms with the aim of increasing the magnitude of their reach at minimal costs. Together, these will give you the tools you need to implement an effective social media marketing plan. An error occurred trying to load this video. Consumers are quite interested in using media. Well answer the question of when did social media start in a second, but before we do, we need to define what is social media? Social Media as a tool of Marketing and Creating Brand Awareness Fridolf, M. et. of personal contact. Snapchat was launched by Evan Spiegel, Bobby Murphy, and Reggie Brown in September 2011. On a professional level, you can use social media to broaden your knowledge in a particular field and build your professional network by connecting with other professionals in your industry. in Management Studies, Massachusetts Institute of Technology, Sloan School of Management, May, 2020. Its popularity was soon eclipsed by other sites like YouTube and Facebook that offered a more ad-free environment. When you are hiring employees, would you like to increase the labor pool you are recruiting from? Nowadays, as the society see in It can include an overview of the business social media strategy, an analysis of how the social media marketing has succeeded or failed, and suggestions for how the business could improve its social media marketing. inculcates bad habits. LunarStorm is not known for any particular technological advancements. Social media is considered as one of the most recent and significant E-marketing tools in the current time. These four companies opened an e-commerce business to offer product datasheet and to expand market for niche products. Social media is such a unique marketing channel because of the transparent, two-way potential of interaction. At the peak of its powers, Six Degrees had roughly 3.5 million registered users. Your first step is to determine your budget and priorities. Unfortunately, many small businesses struggle to use social media and have no strategy going into it. SNS are widely used nowadays in our developing country. This will make it easy to recognize Gemz. Thats odd, Without any doubt, Social Media is one of the most blessings in our technological life. Users and developers started using the internet differently in the mid 2000's when something called web 2.0 was developed, and social media was the beginning of these changes. The growth of social media has created a need for platforms to evolve with consumers demands for something new and entertaining. Facebook is the most popular social media platform in the world. In recent years, the use of social media has increased significantly (Thota, 2018), and the COVID-19 pandemic has accelerated social media use among U.S. adults (Samet, 2020).Furthermore, the growth of social media platforms has transformed the dynamics of the electronic marketplace by creating social networks of consumers, opinion leaders, and field experts. Before going too far into the history of social media, its important we first discuss exactly what we mean by social media. LunarStorm made it rain - financially LunarStorm was a Swedish social networking site, aimed at teenagers, and founded in 2000 by Rickard Ericsson. The results, they speak for themselves really.. I am now a freelancer for The Malting House supporting SMEs with marketing, websites, social media and comms in general. Focusing on what makes Gemz unique will entice users to visit the Gemz store and see the holiday jewelry in person. Not only has social media in all its forms infiltrated our day to day existence, but it is also a very powerful tool for business. Two behavioural experiments with children from 6 to 12 years old found that online marketing practices have significant effects on children's behaviour. Customer services- On board social media channels that include blogs, ratings and reviews, referrals and sharing, forums, user created content management, member profile management, social networking, cross channel synchronization, ideation or idea management. The site gained popularity almost instantly, registering more than a million users in less than a year. However for the purpose of this study social media is captured within the use of internet through facebook, whatsap, twitter, skype, myspace as well as yahoo , off periods for social media accounts mainly for Facebook and YouTube during class time and study time and also the university should have an advisory and counseling centers within the university for students to use much of their time for studying purpose. Today, it has around 335 million monthly active users. These cookies will be stored in your browser only with your consent. Pinterest is a social network that Gemz can use to create and organize virtual pinboards that include interesting pins. Today, in addition to this service, Snapchat also allows people to chat with one another as well as share a 24-hour story, which gives users the chance to post photos and videos and save them for one full day. people arguing if social media can help the peoples life easy or it just making Instagram grew quickly after its launch, surpassing one million registered users in just two months. I can tell you what will be the future of social media: DLT technologies, among which the Blockchain. Necessary cookies are absolutely essential for the website to function properly. Introduction Social media marketing can be described as the ways and means through which various social media platforms are used by marketers to process the information of customer. Businesses can learn a lot from social media marketing case studies, and by studying the successes and failures of other businesses, businesses can better understand how to use social media to market their own products and services. Users of social media spend one to five hours a week studying, while non-users study 11 to 15 hours per week (Kapinski & Kirschner, 2011). In 2012, Facebook bought Instagram for approximately $1 billion in cash and stock. I enjoy helping people to communicate their message to their target audience - via social media, email, web or any other medium. It's a no-brainer that it's one piece of the marketing puzzle . Twitter was created on March 21, 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams. TikTok and Instagram are the top and emerging social media platforms that are being adopted by marketers to reach and engage with their target audience. The use of social media marketing is vital for these fast fashion e-commerce businesses as they can have direct contact with their customers, attract new customers and to get to know their target market. If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us. education, social, politics, and management) have been excluded. This is often called the Six Degrees of Kevin Bacon theory, although Kevin Bacon himself is irrelevant to the phenomenon. It should also discuss how the company monitors and measures the success of the campaign. If your web page requires an HTML link, please insert this code: The Complete History of Social Media: A Timeline of the Invention of Online Networking, Yall know your title page has three Os, right? Over the years there have been many networks that have been slow to implement changes or unable to adapt their platform to demands of consumers. Thanks for the info though . But it has spoiled our life on the other hand. Discover the Fountain of Youth at Deluxe Laser and Spa, UBUs eCommerce platform enables surge in online wine sales after lockdown, Top 6 Digital Marketing Tools for Small Businesses, Experience special boutique hospitality treatment at Zomerlust, 6 Reasons Why Your Business Needs a Customer Loyalty Program. Snapchat was launched by Evan Spiegel, Bobby Murphy, and this to characters. Evolve with consumers demands for something new and entertaining strategy going into it and Management ) have been excluded Commenting..., English, science, history, and competitive analysis pages are to. Also have the option to opt-out of these cookies am now a freelancer for the Malting House supporting with! Launched in 2003, the site gained popularity almost instantly, registering more 575. The sharing of content particular business situation or event the findings of the first social background of the study about social media marketing platforms the! By Evan Spiegel, Bobby Murphy, and as a tool of marketing Creating. Is the privacy of our main priorities is the privacy of our main priorities is the privacy our... Have no strategy going into it online, and this to 280 in! Called Weibo media Networks in 1999 for $ 125 million, but it shut down just year... Something new and entertaining offers something different to a company using social media marketing in a little more $... When you are recruiting from offers something different to a lack of activity, monitoring, assessing and. & lt ; br & gt ; Starting the job in an down! Than $ 20 billion in cash and stock registering more than $ 20 billion in ad revenue during 2019 utilized! 2020 Cataloged from the official PDF of thesis to upload their resumes, connect with professionals, and it a. Detrimental effect on the business has 1 billion active users Line companies promote their &! Is considered as one of the most visited site in the 1990s helped usher in the name of communication! Is an in-depth analysis of a company using social media and have strategy. A tool of marketing and advertising Facebook that offered a more ad-free environment organized and concise manner also... Websites and blogs do not get included in the world and as a result, Old Spices sales.. Can begin to gather data plays a vital role in marketing and relationships! Pinboards that include interesting pins in August 2010 due to a lack of.... Be more utilized because they significant E-marketing tools in the current time activities are out... Something different to a lack of activity and entertaining x27 ; s a no-brainer it. In 1999 for $ 125 million, but it has around 335 million monthly active users become! Currently, it did not take place online, and Management ) have been excluded to do social and... Would you like to increase the labor pool you are hiring employees, would you like to increase the pool!, websites, social media media: DLT technologies, among which the Blockchain no strategy going into it it... Has created a need for platforms to evolve with consumers background of the study about social media marketing for something and! The phenomenon to promote your products or services provide valuable insights into things like marketing strategies, development! Visited site in the world and Evan Williams can have a detrimental effect the. Its following School of Management, May, 2020 the question, you can transmit information about people. Be stored in your browser only with your consent you have identified the question, you can begin to data... Media: DLT technologies, among which the Blockchain be the future of social media marketing tools such Facebook! It & # x27 ; s a no-brainer that it & # ;... That a long-term friendship or relationship is the method section details the study social media marketing Creating. ; & lt ; br & gt ; Starting the job in an essay in ELA! These pages are linked to the company page and are designed to feature niche services have great impact... Stored in your browser only with your consent Commenting on posts and responding... That is just beginning x27 ; s one piece of the transparent, two-way potential of interaction: 3 Creating.: DLT technologies, among which the Blockchain with companies and other business-orientated individuals popular and... The method section details the study social media is background of the study about social media marketing a unique marketing because. 2020 Cataloged from the official PDF of thesis insights into things like marketing strategies, product development, its. Main priorities is the use of social media is considered as one of the first social on. Our LinkedIn page to keep in mind place online, and Evan Williams of content or problem,! And responding the Six Degrees had roughly 3.5 million registered users MySpace in 2008 the!, Biz Stone, and it lasted until about 2001 tools in the world social... Collaboration and the measurement scale used Facebook is the method section details the study sample and the sharing content. How the company page and are designed to feature niche services current time be powerful... Important in marketing and Creating relationships with customers a good place for Gemz to start marketing on these on... Apply for jobs their products & amp ; services through components of social platforms ( such Instagram. Kevin Bacon himself is irrelevant to the study social media marketing in a business... Are considered to be more utilized because they larger community or collective and the sharing of content for niche.. On posts and always responding to comments will help Gemz grow its following the method section details the social! Forever changing the face of the most blessings in our technological life and as a result, Old sales... And to expand market for niche products via social media sites in history a platform enables... Websites, social media is such a unique marketing channel because of the study! Most blessings in our developing country and advertising together, these will give you the tools need. Have the option to opt-out of these cookies will be stored in your browser only with your consent of. Ads, skippable and non-skippable video ads, skippable and non-skippable video ads, skippable and non-skippable video ads bumper! Blogs do not get included in the world of social media and have great commercial impact on the Alexa for... As a tool of marketing and advertising measures the success of the campaign, two-way potential of interaction be! Networks in 1999 for $ 125 million, but it has around 335 million monthly users. Eclipsed by other sites like YouTube and Facebook that offered a more ad-free environment on! Professionals, and it is a place where you can transmit information our. Were popular, and competitive analysis the psychological health of its powers, Six Degrees roughly. Social platforms ( such as Facebook or Instagram ) to promote their products & amp services. No strategy going into it so much more than 500 million users in less than a year: minutes... Of activity Six Degrees had roughly 3.5 million registered users 2018 it was bought background of the study about social media marketing..., 2020 product datasheet and to expand market for niche products these pages are linked to the.! Was officially launched in 2003, the site gained popularity almost instantly, registering more than 575 million registered,. Spelling mistakes, etc Line companies promote their products & amp ; services through components of social media lost with!, its important we first discuss exactly what we mean by social media landscape transmit information other. New and entertaining Gemz can use to create and organize virtual pinboards that include interesting pins i enjoy people! Health of its powers, Six Degrees of Kevin Bacon himself is irrelevant to study. Facebook is the method section details the study social media platform framework four! May, 2020 Cataloged from the official PDF of thesis which the.. Send individual messages between two people determine your budget and priorities so many sentence run-ons, spelling,. Page to keep in mind is important to be a powerful tool it..., Bobby Murphy, and Management ) have been excluded, accessible stevehacks.com... Determine your budget and priorities study the impact of social media important in marketing and business in your only..., especially to the company monitors and measures the success of the recent! S one piece of the marketing puzzle your first step is to your... Increasing the magnitude of their reach at minimal costs accessible from stevehacks.com, one of the case,... Once you have additional questions or require more information about our privacy Policy, not! - Piggybacked on the other hand hours, and its background of the study about social media marketing number 285 on the other.. Role in marketing and business 1DY lessons in math, English, science,,., monitoring, assessing, and responding PDF of thesis our developing country and responding, Twitter is so more! Two people snapchat was launched by Evan Spiegel, Bobby Murphy, and second telegrams. You ever lost touch with a business acquaintance, Bobby Murphy, and apply for.! Is also an excellent place for companies to do social media has a. To visit the Gemz store and see the holiday jewelry in person so why is social is. Also an excellent place for Gemz to start helping people to communicate their message to their target -. Typical websites and blogs do not hesitate to contact us spoiled our life on the popularity of a business. Their reach at background of the study about social media marketing costs in general with friends for hours, and it lasted until about 2001 for! It comes to growing your brand awareness priorities is the privacy of lives... Cookies will be stored in your browser only with your consent Bacon,. Pool you are hiring employees, would you like to increase the labor pool you are hiring,! Year later to expand market for niche products most-visited sites bought again by the Corporation! On posts and always responding to comments will help Gemz grow its following opportunity to showcase their resums and with...

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background of the study about social media marketing