(Laurence, 2008), However it has been stated that the ban on smoking in public has failed to increase the number of people quitting. In a study conducted by Professor Nick Finer of the Royal College of Physicians showed that in France similar measures led a drop of 2.6% in overweight children from 2000 to 2007. This free app is part of the NHS' Change4Life campaign, you may have seen their adverts on the tele. We're here to answer any questions you have about our services. Health director James Gubb stated that the NHS is facing the most difficult financial times in its history and that it is not the time to change structures but its better to get behind the difficult decisions PCTs will have to make. She also stated that it is not easy for the teenagers to get hold of information and support that they need from schools. This assignment will be going through three health campaigns that are based in the UK to promote healthy lifestyles. Fundamentally a prevention strategy, it sets out to change the behaviours and circumstances that lead to weight gain, rather than a weight-loss programme for the already obese. They can subtly understand if you are balanced. The programme began with over six months of engagement with partners and workforces, local service providers, potential local supporters and (non-governmental organisations (NGOs), so that when national marketing started, the public would encounter an informed and supportive local environment. Change4Life provides educational and motivational messages to help people in the UK reduce their chances of developing common health conditions including type 2 diabetes, heart disease, stroke and cancer. Registered office: Creative Tower, Fujairah, PO Box 4422, UAE. (Politics, 2011), The British Medical Association (BMA) warned of a sexual health crisis in Britain and called on the government to reduce rates of STIs. The conflict theory pinpoints the belief that these social classifications are parasitic: only benefiting one group while negatively . Other criticisms are that the White Paper was a waste of time and a waste of money. It increases self-awareness. 5. Many have complained that the culture and the increase of sex education promote promiscuity which makes it certain that people will transmit STIs or unwanted pregnancies. The second phase was launched in 2010 which shifted the focus onto Chlamydia with the warning that this has no symptoms and can be passed on without people knowing. The Teenage Pregnancy Independent Advisory Group (TPIAG) has warned that the budget cuts and the changes in the NHS are going to threaten the current downward trend in teenage pregnancy. Step 4: Then, you can opt to describe how can you apply the said strengths or how they would be useful in the job role you are interviewing for. (Politics, 2011), The three campaigns above are linked by the personal responsibility agenda that is now being put forward by the government. Not listening to employees. The budget of 70 million will not increase productivity but will lead to a less productive system instead just as the Labour Government experienced when they doubled the NHS budget. The purpose of this is to get the GPs to manage most of the NHS budget to buy patient care from the NHS hospitals and clinics. The word obesity was avoided, since evidence suggests that focusing on positive messages about healthy lifestyles, rather than directly on weight or obesity, is more likely to create effective behaviour change. And how much money will the GPs take to pay themselves management fees? Inability to motivate teams. Box 10.1 Strengths of Population Health Monitoring. Strengths and Weaknesses of Research into Health Promotion. Change4Life is a health awareness campaign that focuses on the daily changes that most people in the UK can make to improve their health in the short and long term. . This involved the creation of a product (Snack Swapper), television advertising, public relations, partnership activity (including free distribution through schools and the NHS) and an online version. Strengths and weaknesses play a major part in determining who we are as employees and as leaders. When you spend time reflecting on your strengths and weaknesses, you get to know your true self better. But making unhealthy foods look bad is easy the vital task is making healthy foods look desirable and delicious, and thats where the packaging industry comes in., He continues by saying, At B&B, weve been lucky enough to work with a large proportion of healthy, natural brands, and its our business to make them more appealing to consumers than the bad for you alternatives. In response to the rise in obesity, the Government set out its ambition that, in future, all individuals will be able to maintain a healthy weight. Step 5: Now, move to the weaknesses part. The strengths and weaknesses of any leader can make a big difference in how a person leads and learning how to strengthen leadership weaknesses can make them more effective. Instead there will be a NHS independent board who will oversee the GPs. (Watts, 2009), The UK Public Health Association Chairman, David Hunter has warned that the governments 75 million Change4Life campaign will fail to stop the rising levels of obesity unless it develops a strategy to change long-term behaviour. Flexibility. The conclusion will bring the main points together and summarise what has been said in the portfolio and will also state whether the campaigns have done what they have aimed to do. This essay should not be treated as an authoritative source of information when forming medical opinions as information may be inaccurate or out-of-date. Being detail oriented. Overall with the campaigns it has been found that the campaigns have got their strengths but also have a lot of criticisms that they have top work on to improve which they have been doing to prove that they do work. Find support, ask questions and share your experiences with 350,000+ members of the diabetes community. Low confidence. (Kanigher, 2010), A criticism of this idea was put forward that the advertisements message of anti-smoking is diluted by the images which promote booze and sex. Interactive communication is the key requisite of a campaign on social media. It is quite possible that you may give them a hint of overconfidence or lack of confidence. The next phase would help people recognise that their own families may be at risk of developing obesity because of their current behaviours. Join 614,096 people who get the newsletter, How to bring down high blood sugar levels, Hyperosmolar hyperglycemic nonketotic syndrome. For intervention-there will be integrated education and service delivery. Listening, Observing. A look at the effectiveness of the Government TV campaign targeting obesity after supermarkets agree voluntary 'traffic light' food labelling. Published: 11th Feb 2020. Specifically, SWOT is a basic, analytical framework that assesses what an entity . Team player. (Pharmaletter, 2010), An important aspect of the proposal is that the health care providers will be paid according their performance, reflecting outcomes as well as activity and progress on outcomes will be supported by quality standards which are developed by National Institute for Health and Clinical Excellence (NICE). There may also be a few short/long term side effects to some vaccinations. The Stages of Change Model is a well-established psychological model that outlines 6 stages of personal change: Pre-contemplation Contemplation Preparation Action Maintenance Termination The proposed changes in the NHS will mean that the GPs will be getting 70 billion pounds annually. All campaign materials would give at-risk families the opportunity to sign up to an ongoing CRM programme that supports behaviour change. The campaign talks about fat in the body rather that fat bodies and makes the link clear between fat and preventable illnesses. The second campaign is anti-smoking campaign it will again go the aims, what it has achieved and the criticisms of the campaign. Versatility. Recognizing this the Government have launched a new TV campaign under their Change4Life scheme, highlighting the levels of sugar, fat and salt in everyday foods. If you understand your strengths and weaknesses as a manager, you can be a more self-aware leader and create a targeted strategy to develop and improve your skills. Biology. Maria Koutroumpa, who is a 26-year-old market researcher, explained: Initiatives like these have been ever present in products such as cigarettes. In its first year, Change4Life focused on families, particularly those with children under 11. One of the key changes advised is to swap full sugar cola and other sweet drinks for diet versions. Being detail oriented. Strengths are the tasks you do easily and well. (Politics, 2011), Others have put forward that the current education policies are not successful in adequately equipping young people to promote their own sexual health and others argue that Britain need to have an open attitude towards sex to encourage safe sexual behaviour. TNS drew on additional data to add information on each clusters demographic make-up, levels of food consumption and levels of obesity and overweight. (BBC, 2004), On the 1st July 2007, England introduced a new law to make all enclosed public places and workplaces smoke free. There will be a Health Watch network where feedback will be gathered from patients. There are now penalties and fines for those who do not abide by the law, some of these fines are as follows: if someone is caught smoking in smoke free premises or in work vehicles will have a fixed penalty of 50 or a maximum of 200 if they are convicted by court. Accurate forecasting. (Bawden, 2010), Victoria Sheard, who is deputy head of police at Terrence Higgins trust, stated that there is a need for young people to be given more information to protect themselves. strength in children without causing adverse effects on growth or maturation [14]. No matter what the course of action, it is clear that something needs to be done. The personal responsibility agenda puts forward that there is the need for people to take charge of changing their own behaviour instead of relying on the interventions that are in place. During the second phase of the programme (2010 to 2012), more effort has been put into providing materials for schools to encourage children to make pledges to change their diet and/or activity levels, and developing a clearer role for the Change4Life sub-brands and ambassadors. Obesity is a serious concern for the United Kingdom, with as much as two-thirds of men and almost as many women now being overweight, according to an NHS report. (BBC, 2011), The British Medical Association believe that the government are taking a big gamble with the changes to the NHS and others have just stated that the health service will not be able to do what they are expected to do and that the new changes have a big risk of failing. For the January 2016 Sugar Smart campaign, Public Health England designed an evaluation that tracked the impact of communications all the way through the AMEC valid metrics framework, proving its influence, not just on communications outputs and outtakes, but on robust outcomes, including . Change4Life is Englands first ever national social marketing campaign to reduce obesity. List of Strengths. One of the key changes advised is to swap full sugar cola and other sweet drinks for diet versions. Andrew Lansley, Health Secretary. Employees, especially those who believe young people are unteachable, also value these qualities. By doing this they persuade people to find out more information about their campaign through their website which is hosted by the NHS Choices which have details of the services available and how to get in contact with the service providers. This will ensure that England has a healthier environment so that everyone can socialise, relax, travel and shop free from second hand smoke. When leaders . Any opinions, findings, conclusions, or recommendations expressed in this essay are those of the author and do not necessarily reflect the views of NursingAnswers.net. The first campaign is change4life campaign it will go through what this campaign promotes, its aims and what it has achieved so far it will then go onto criticising the campaign and explain what has not worked. Content on Diabetes.co.uk does not replace the relationship between you and doctors or other healthcare professionals nor the advice you receive from them. 3.) Here are some weaknesses that you might select from for your response: Self-critical Insecure Disorganized Prone to procrastination Uncomfortable with public speaking Uncomfortable with delegating tasks Risk-averse Creativity. The campaign would launch with advertising explaining the link between weight gain and illness and reduced life expectancy, positioning this as an issue that could affect the majority of families in the future. Strengths: Communication skills (verbal and written, listening and understanding) organizational skills (planning, organizing resources and time-management) diligence (hard-working, responsible and reliable) Areas of improvement: impatience (expects good results and gets frustrated with slower performers) (Pharmaletter, 2010), Some advantages of the proposal have been put forward such as that the white paper shows a move towards greater doctor and patient influence over clinical decisions. They use stories from media to support the campaign and fuel discussions. Here we will discuss some exclusive strengths that can be handy in most cases. 3. The three campaigns that have been mentioned in the portfolio have given an overview of what the campaign does and the strengths and weaknesses. In a survey published by the Food Standards Agency (FSA), Two-thirds of the British public say it is important that genetically modified ingredients are labelled on food. There are lots of reasons why we should explore our strengths and weaknesses. HealtHy weigHt, HealtHy lives: a toolkit for developing local strategies Written by Dr Kerry Swanton Consultant editor: Professor alan maryon-Davis FFPH FRCP FFSEM Edited by Wordworks Produced by the national Heart forum in association with the faculty of Public Health, the Department of Health, the Department for Children, Schools and families and . Better self-awareness helps you build boundaries. Character-based strengths - some examples include enthusiasm, courage, discipline, and a positive attitude. Food and Beverage News decided to investigate these questions. The patients will now have a choice on how they want to be treated and where they want to be treated. 'Change4Life at risk of failing' says public health expert The Governments 75m campaign Change4Life will fail to stop rising levels of obesity unless it commits to a strategy to change long-term behaviour, the outgoing UK Public Health Association chairman Professor David Hunter has warned. They are now planning to spend millions of dollars over the next few years for this plan. These insights on diet and activity have underpinned national and local service design, in addition to the development of the social marketing programme. The first phase of the campaign was focused on contraception and the choices available. In England 24% of men and 26% of women are obese, while 65% of men and 58% of women are either overweight or obese. It has been found that more than two billion fewer cigarettes were smoked and 400,000 people have quit smoking since the ban was introduced, researchers have said that this will prevent 40,000 deaths over the next 10 years. This phase is ongoing and has grown as the campaign has developed. . Hiring. setting targets for delivery partners, especially NGBs, addresses weaknesses of the current approach and in particular incentivises overall increases in participation 16. Brands that ignore this vital evolution will suffer in the long term whilst this also creates an opportunity for new brands to lead the way, grow exponentially and take market share.. (BBC, 2011), GPs will be expected to publish yearly reports of their performance. Here's a table with some common strengths and weaknesses job seekers might cite: Attentive/detail-oriented, Collaborative, Creative, Empathetic, Entrepreneurial, Flexible/versatile, Honest, Innovative, Patient, Respectful. Outside the CRM programme, the team realised there was considerable appetite among the public for interactive products and tools that would stimulate behaviour change and help them track the changes they were making. Delegating. A criticism of the campaign is that the dairy swaps suggested encourage consumers to buy foods that are lower in fat and also more processed. Think of an example of how this weakness affected your performance in the past. By telling your employer that, you're letting them know you lack self-reflection. 200,000 at-risk families who joined Change4Life were entered into a CRM programme, which comprised 4 separate packs of information and resources, designed around the calendar of family life and delivered to their homes. So clearly there is a potential of success and recent signs have shown that the public are on board with such initiatives. The new Change4Life advertising campaign focuses on small dietary swaps families can make to reduce their total calorie intake. Population health monitoring: Is a well-recognized function of public health. By taking a detailed look at 4 types of educational campaigns, it is possible to assess the strengths and limitations of each, as well as determining the psychological and social factors that might make a campaign more or less effective. It tells you how much hidden and sometimes not so hidden sugar, salt & fat are really inside. (Minkler, 2009), Another criticism is that the personal health responsibility agenda is that the government will move the blame from themselves to the individual. A spokesman from the pro-smoking pressure group stated figures show that the smoking ban has been an unmitigated failure. (Martin, 2008), However a spokesman from the Department of Health replied to the criticisms by stating that the Smoke free laws were put forward to protect employees and public from secondhand smoke, and that the legislation was never intended to be a measure to reduce smoking. (BBC, a, 2010), A lot of people have supported this idea by stating that the interventions that were put forward did not work but actually made health inequalities worse. They also stated that the GPs do not have enough power to see any changes in the system. When asked to present a weakness, find a way to emphasize the upside. Proven in 7 studies. The Liberal Democrat Health spokesman Norman Lamb stated stark figures which demonstrate the governments strategy on smoking has not been successful. 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